The Human Playbook · the flagship program

Old code runs your days.
90 days to rewrite it.

Not a course you watch. A program that runs — one action a day, delivered to your pocket each morning, tracked by a coach who knows exactly which day you're on. The science of change, shaped like a life that actually has a Tuesday in it.

Start the Playbook →

$97 one-time · lifetime access · Day 1 lands tomorrow at 07:00

90 days, one action each 39 chapters across 5 phases 110+ peer-reviewed sources built from work with 7,000+ people
How a day runs

You don't follow the program.
It follows you.

Every behavior-change product fails the same way: it waits for you to show up. This one arrives.

MARSA07:00
Day 23: The Daily Protocol
Today’s read is 4 minutes. Today’s action is one. Open when ready — I’ll be there.

the whole product, in one notification

07:00

The day arrives

One notification: today's reading and today's single action. Specific, small, doable before the day swallows you.

ANYTIME

The coach is there

Marsa knows your day, your reading, and your history. Stuck, skeptical, or curious — the conversation continues where it left off.

21:00

One-tap close

Did it · partly · not today. One tap. Missed yesterday? The morning adjusts — never miss twice is built in, not preached.

DAY 90

The re-measure

You started with a baseline. You end with a number — and the evidence of what changed it. Progress you can audit.

The curriculum

Five phases. The full method.

The same architecture behind everything MARSA builds — applied to the system running you.

01 · MAP

The Wake-Up · The Science · Change Is Possible

What's actually running you — the 95% you never see — and the evidence that it rewrites. Discomfort first, mechanism second.

02 · ANALYZE

The Diagnostic: Mind & Body · Life & Score · The Method begins

Ten domains of your life, measured honestly. The root pattern — not the symptom — gets a name.

03 · REWIRE

RESTRUCTURE to ASCEND · The Daily Protocol · The Deep Protocols

The defaults get rewritten at the level they live — identity, nervous system, environment. Protocols with numbers, not affirmations.

04 · SHIP

The Roadmap · Measure & Maintain

The system gets deployed into ordinary weeks — where it has to survive. Maintenance is designed, not hoped for.

05 · ACCELERATE

Mastery & Evidence · Bonus: IKIGAI — a reason for being

The evidence base behind every claim, and the question that outlasts the program: what is all this capacity for?

39 chapters · readable on any device · yours for good · every claim sourced at marsa.ai/research

Included — full 90 days

The coach comes with it.

Marsa — the private AI coach built on a decade of behavioral science — runs the program with you for its full 90 days. It opens the day, teaches the idea, asks the evening question, and remembers what you told it last week.

Reading on its own informs. A coach who knows it's your Day 23, that Tuesdays are your hard day, and that you almost quit on Day 9 — that transforms.

Want the coach beyond day 90? That's Marsa, the subscription — $47/mo, cancel anytime. Optional, never required.

What changes

Same person. Different operator.

The 23:40 fridge, retired

“Week one told me what a decade of self-help didn’t: I never had a willpower problem. By day 30 the late-night kitchen visits had nothing left to medicate. I didn’t fight them. They just lost their job.”

— founder, 44 · two companies
Life System Score · day 1 → day 90
44→71/100
The morning, reclaimed

“The 07:00 card is shorter than my old doomscroll. That’s the trick — it fit where the noise used to be. Ninety days later my wake time hasn’t moved once, and my team noticed before I did.”

— managing partner, 38
Life System Score · day 1 → day 90
53→79/100
The coach that remembers

“Day 9 I typed ‘this isn’t working’ and almost quit. It didn’t argue. It showed me my own check-ins from the week — the evidence disagreed with the mood. That conversation is why there was a day 90.”

— consultant, 51
Life System Score · day 1 → day 90
38→66/100

Don’t take the quotes’ word for it — take a number. Run the free Life Audit today, re-run it at day 90. The number is the proof.

The offer

Ninety days. One price.

$197$97one-time · lifetime access
  • ✓90 days, one action a day — delivered each morning as a notification
  • ✓Marsa, your day-aware AI coach — included for the full 90 days
  • ✓One-tap evening check-in — the program tracks itself
  • ✓The full 39-chapter library, five phases + the IKIGAI bonus — yours for good
  • ✓Every mechanism sourced — the public evidence base at marsa.ai/research
Start The Human Playbook →

Starts tomorrow at 07:00 — Day 1 arrives as your first morning notification.

Questions

What people ask before they start.

How much time does a day take?

The reading is minutes; the action is designed to fit inside a real day — most take under fifteen. The program assumes you are busy. That's the point of it.

What happens when I miss a day?

The next morning adjusts. Missed days are data, not failure — the system is built on "never miss twice," and the coach treats a miss as information about the design, not about you.

Is this a PDF or a course?

Neither. It runs in your pocket: a morning notification, a private coach conversation, an evening check-in, and a web library you can read anywhere. Nothing to download, nothing to schedule.

How is this different from the Marsa subscription?

The Playbook is the structured 90-day program, one-time. The subscription is the coach, ongoing. The Playbook already includes the coach for its full 90 days — many people start here.

Day 1 is tomorrow at 07:00.

Or it isn’t — and the current code keeps running. What you don’t change, you choose.

Start The Human Playbook →

$97 one-time · lifetime access · the coach rides along for all 90 days